![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/3bd9efd6-08cd-42f5-91e5-b9315898026d_rw_1920.png?h=8737c816484e3bd215e091b716b93a20)
Herself
Revolucione seu ciclo.
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Resgatar e revolucionar a relação de naturalidade feminina com o ciclo menstrual: este é o propósito da Herself. Aliando tecnologia e diálogo com o público, foram criadas as primeiras calcinhas menstruais 100% brasileiras, que hoje estendem-se também para uma linha de biquínis. Nosso desafio foi compreender e posicionar a marca, criando um novo sistema de identidade visual - mais autêntico, expressivo e brasileiro.
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"Herself" was created with a clear purpose: to revolutionize the female relationship with the menstrual cycle, making it more natural. Combining technology and dialogue with the target public, the first 100% Brazilian first menstrual panties were create - today also extended to a line of bikinis made especially for period days. Our challenge was to understand and position the brand and creating a new visual identity system - more authentic, expressive and with brazilian DNA.
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/1cd979bd-7c11-49ff-b000-9868dec5ac2e_rw_1920.png?h=00da76f223340a58de46c21ff78aabec)
Como ponto de partida para a identidade visual, nos inspiramos na assinatura de Anita Malfatti, importante artista visual do modernismo brasileiro nos anos 50.
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For the visual identity and logotype, we were inspired by Anita Malfatti's signature, iconic visual artist from the brazilian modernism at 50's.
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/9ae24a8e-b062-47b3-b154-cc2797573669_rw_1920.png?h=056e4723a5cf7949746bdc4915610eee)
As obras de Tarsila do Amaral, outra influente artista do movimento modernista brasileiro, foram inspirações para a linguagem e estilo cromático da marca.
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Tarsila do Amaral's colorful and organic work also inspired the project.
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/83aeb1fb-2762-4c39-a926-2c61de07f235_rw_1920.png?h=a0d1a700db3d5b4030097d810afc1905)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/e958b6eb-e337-4593-a184-6a01dd6a013f_rw_1920.png?h=384e1bfc067b21634ae01132c25c89c1)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/ae430d58-d653-4a22-94dc-aae61565ac64_rw_1920.png?h=6345cc9b2528310ec29a6b298f382d9d)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/ff1dd2df-41a9-4506-ac7f-1e292a8101a1_rw_1920.png?h=f86fe607e16b1101764cb7bb94ea66ac)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/2f7737fd-c8ed-48e6-9815-4b9384079b50_rw_1920.png?h=bc448e40d6fe25346cc96052523e62b9)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/61299084-7af4-469b-915b-4beab78d9e28_rw_1920.png?h=52f09696240eb57909b4fa4e3d1122e8)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/72230136-a314-4590-a0a5-10beabb4614b_rw_1920.png?h=d8953f77cd07710c04a35772601092c2)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/4abc2671-725c-4e27-9a32-ce4a91eebfc7_rw_1920.png?h=bec947dd3737e80439be03fb5bf3af87)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/7b928fc4-79e8-4ae2-a279-1cb034673ea9_rw_1920.png?h=a043f1f43ff405411b18c9b33ad94b10)
![](https://cdn.myportfolio.com/26c9d9ff-ff0b-4efd-8454-3bf86bdf335e/0e986415-dbc0-4e6f-bba4-bd4f631bb45d_rw_600.png?h=8afb60f146005a7e407944d9a6d22c2e)
ALL RIGHTS RESERVED ® 2017
Project: Brand Strategy, Positioning, Visual Identity, User Experience, User Interface.