CULTIVATE CREATIVITY
For a campaign of a business consultancy named Chiela&Co, I created four illustrations representing the company's core values. In the main illustration, I depicted the phrase "cultivate creativity" in a figurative yet literal manner, showing plants sprouting from the character's head as she meditates. The other illustrations represent the three pillars: lightness, authenticity, and value. Each pillar carries a conceptual phrase that aided in the development of each illustration.
