banQi illustration system
banQi is a Brazilian fintech run by Via Varejo (which owns the popular stores Ponto Frio and Casas Bahia). Based on the inclusion, the digital bank was created in partnership with an Airfox startup from the United States and wants to reach people who have little or no access to traditional banks.
The Gad' Brand Consultancy has developed the brand strategy and identity, where I have the pleasure of helping and developing an illustration system.
The project consisted of bringing people in different works and occupations, in a modern and relaxed way, interacting as possibilities of the new banco.