Crioulo Rei is a barbershop based in Porto Alegre, Brazil. The main inspiration of brand is the famous Evis Presley music, "King creole". The keywords of project was rock, beer and friendship. The solution was to create a skull with beard, as the Diego (owner of barbershop) dreamt, agreed with a handscript typography to logotype. Black and red brought strenght to the brand, contrasting with beige. Further the brand, were created concepts packagings to the line of products Crioulo Rei wants to sell in the future.